Cavanna simplifies the presentation of packaging machines

Cavanna simplifies the presentation of packaging machines

The Challenge

Cavanna was founded in 1960 as a company specializing in flowpack packaging technology for food, pharmaceuticals and cosmetics industries.

Due to the growing international demand Cavanna packaging machines are nowadays present worldwide. The packaging sector is booming and it is important to maintain a high level of engineering by improving packaging, production lead time and quality of the product.
What can a company do to present complex functioning of technical solutions to the global market?

The Solution

To streamline and improve the presentation of the Cavanna solutions we created a digital catalogue which helps the sales network to present the flowpack machines with their functions, technical specifications and evolution.

Sales teams often meet prospects who are not always technically prepared and the explanation of engineering processes may become wearisome. In this case, the use of an innovative digital tool makes the difference in the sales process.

Timely and always updated information structure

Cavanna is a company in constant technological evolution and it pays great attention to the emerging needs of the shelf-life of the product which is in continuous transformation.

A digital tool, developed by Addiction, accompanies the ongoing company progress with video content and simplifies the presentation of technological solutions in order to improve the sales force performance in the sales process.

Timely and always updated information structure

Cavanna is a company in constant technological evolution. It pays great attention to the emerging needs of the shelf-life of the product which is in continuous transformation.

A digital tool, developed by Addiction, accompanies the ongoing company progress with video content and simplifies the presentation of technological solutions in order to improve the sales force performance in the sales process.

Effective sales tool

 

It can be hard to find what one is looking for when there is a wide range of products and a large number of features. Cavanna’s new tool speeds up the research of the solution that best suits the production requirements thanks to an information architecture which is based on a clear classification of application areas, products and technical specifications.
A video player is a key element of the project. Videos serve to demonstrate the functioning of mechanical and engineering processes of Cavanna solutions and make their presentations more effective.

Effective sales tool

It can be hard to find what one is looking for when there is a wide range of products and a large number of features. Cavanna’s new tool speeds up the research of the solution that best suits the production requirements thanks to an information architecture which is based on a clear classification of application areas, products and technical specifications.

A video player is a key element of the project. Videos serve to demonstrate the functioning of mechanical and engineering processes of Cavanna solutions and make their presentations more effective.

New Cavanna application has contributed to:

%

Enhance the sales network performace with constantly updated data

%

Simplify the communication with clients thanks to the use of video content

%

Reduce the printing costs of paper catalogue that become outdated fairly soon

Want to develop your project with us?

Contact us