Help motorcycle riders to choose a product that best suits their needs

Help motorcycle riders to choose a product that best suits their needs

The Challenge

 

Interphone is a Cellularline Cellular Italia SPA brand dedicated to intercoms and accessories for motorcycles riders. Since the launch of the first bluetooth intercom in 2005 Interphone has been constantly looking for innovative solutions to ensure a secure and reliable communication between motorcyclists.

Its continuing evolution towards advanced systems makes it a dymanic company with a worldwide dealer network. Behavior study and analysis of users on two wheels become essential when it comes to creating new models that meet motorcyclists’ needs.
How to help users find the right product that will respond to their needs?

The Solution

 

The challenge is to find a digital tool that would assist online users in the evaluation of Interphone products. Every intercom model reflects the needs and habits of a specific target of motorcycle riders:
CataLean showcases the right product to the right public and therefore creates new sales opportunities.

The final solution simplifies the presentation of products with a digital catalogue that:

  • guides online users who are in search of a product that best suits their needs
  • supports the sales network with updated technical information available even in offline mode

CataLean interactive catalogue also becomes a tool of branding and communication at events and trade shows where visitors can have a quick view of products and their features.

How to simplify a product search in 3 steps

CataLean not only showcases products but also offers the possibility to find the right product in a few simple steps. With a step-by-step guiding navigation users find the right products by choosing habits that best reflect them.

Intuitive user interface makes these processes simple and fast. Every passage guides users and at the same time collects all the necessary data to define the marketing strategy.

How to simplify a product search in 3 steps

CataLean not only showcases products but also offers the possibility to find the right product in a few simple steps. With a step-by-step guiding navigation users find the right products by choosing habits that best reflect them.

Intuitive user interface makes these processes simple and fast. Every passage guides users and at the same time collects all the necessary data to define the marketing strategy.

Less management time, more focus on product

L’a digital catalogue responds in real time to the doubts that may arise in the process of product evaluation. The comparison function allows users to confront more models and highlights their differences. CataLean helps users carefuly choose a model that best suits their motorcycle needs.

Moreover, the comparison function supports the sales network that in a few steps receives immediate and functional sales results.

Stimulate sales with updated data

The commercial network is finally armed with a cross-device tool for tablet, smartphone and PC with data that are always updated and available even in offline mode. CataLean centralizes, automatically updates information and registers all changes that have been made on all devices.

Stimulate sales with updated data

The commercial network is finally armed with a cross-device tool for tablet, smartphone and PC with data that are always updated and available even in offline mode. CataLean centralizes, automatically updates information and registers all changes that have been made on all devices.

The new application has contributed:

%

to strengthen the sales network with always updated data on all communication channels

%

by providing a tool to support users in the purchasing process

%

by equipping company with an innovative marketing tool

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