Applications for Lead Generation at trade shows and events
Engaging visitors and collecting their feedback for sending further communications and updates
Tetra Pak is one of the key figures at the world’s most important packaging and food events.
This year Tetra Pak has participated at three leading inductry events: Juice Summit, Dare to Dairy, SIAL Paris to present in an innovative way a study on the use and distribution of beverages and milk and a study on the world consumption of sugar and similar products. Tetra Pak objective was to collect contact information from trade show visitors in order to send future communications. For this purpose, Addiction developed a series of applications dedicated to each event. Colourful and interactive illustrations attracted the attention of passersby inviting them to leave feedback about the event and their personal information.
Surveys and data collection
Thanks to an interactive, colourful and compelling tool visitors are encouraged to leave their event and product presentation evaluation by completing a short survey. The collected data come in handy for sending future communications based on the preferences and requirements espressed by users.